Repositioning leading data centre contamination specialist, 8 solutions

Repositioning leading data centre contamination specialist, 8 solutions

by Richard Broughton – 14th December 2010

8 Solutions Limited, the leading global provider of data centre contamination services, recently unveiled an updated brand identity, corporate website and digital tools – designed to better reflect the business’ position within the global marketplace.

As part of the project, MTM was chosen to provide a number of deliverables – giving 8 Solutions a new range of sales and communication materials, in-line with its market position and industry standing. This included a revised brand identity (rolled out to all corporate communications), a new corporate website and a 80-page technical guide to contamination management within data centres and other sensitive environments.

Gordon Hawes, director at MTM, picks up the story: “8 Solutions is operating in a highly competitive marketplace but has managed to build a strong reputation and enviable client base within the industry. It is important that every part of a business evolves and innovates to keep pace with its customers, their expectations and the competition, as well as with the wider market. The rebrand and new website does exactly that and reflects how the business has grown and the position it now holds.

“8 Solutions not only leads the industry in terms of clients but also in terms of technical knowledge and understanding. This was a key priority of the project and especially with the new website. The site was designed to act as a online presence to drive targeted traffic and generate enquiries, both organically and through planned SEO and PPC campaigns, but also as an information resource to all involved – positioning the company as the technical leaders.”

PROJECT DELIVERABLES:

  1. Revised brand identity

  2. Corporate website: www.8solutions.com

  3. All literature, including brochures and data sheets

  4. Exhibition stands and counters

  5. All stationery and presentation materials, including Word and PowerPoint templates

  6. 80-page technical book.

  7. Display advertisements

 

If you are considering a brand audit, looking for a new identity or simply wish to update your existing image, please drop MTM a line and find out how we can help.