Launch of a new website for largest supplier of marine ropes

by Richard Broughton – 16th April 2010

November 2009 saw the launch of the new English Braids website, which has been redesigned in collaboration with Merchant Technology Marketing. The website has been re-launched with a vibrant new look, new content, significant layout updates and features the latest functionality, all built on a robust content management system, which allows trained personnel to update the site in minutes. The new site covers all product sectors, as well as integrating global stockists into Google maps for ease of use. The new site also includes a password controlled trade area, giving EB customers the opportunity to view customer specific information and order directly from the web, for the first time.

Talking about the website, Project Manager for Merchant Technology Marketing, Richard Broughton commented: “Our brief included updating the content and functionality of the website to fulfil expectations from both EB and their clients. We believe we have achieved this and we’re delighted with the result. We feel it better represents English Braids prominent position in the marketplace and reflects the company’s long-term strategic ambitions to become the global leader in the manufacture and supply of high quality ropes and cords. The new site is the first element of English Braids branding to incorporate the fresh new style and going forward we hope to disseminate this new look throughout the company’s literature and POS.”

Visit the site here: