Membership Organisations


ENGAGEMENT STRATEGIES FOR MEMBER FOCUSED BUSINESSES THAT CUT THROUGH THE NOISE

Are you set to win the member engagement race?

We can help you plan membership acquisition and retention strategies that are fit for 2025, its a  topic of conversation with our existing membership clients.

  • How can you increase member acquisition?
  • How will you ensure member retention?
  • Why is it important to enhance your member value proposition?
  • What are the best methods of improving member engagement?
  • How to optimise member spending?

MTM prides itself on supporting membership organisations from strategic planning through to campaign delivery, with fully integrated digital, public relations and event management that delivers results.  We have helped membership organisations such as Nautilus International, Fertility Network UK and British Marine catapult memberships organisation to the next level.

Member engagement remains top goal

According to the latest MemberWise 2019 Digital Excellence Report, ‘increasing membership engagement’ is the most pressing issue keeping membership organisations awake at night.

The sample for the research came from interviewing 362 managers and directors of leading UK-based membership organisations and comparing data from previous MemberWise research reports.

FOR THE THIRD YEAR RUNNING, MEMBER ENGAGEMENT HAS BEEN RANKED AS THE TOP GOAL FOR THE NEXT 12–24 MONTHS.

90% THINK IT IS IMPORTANT FOR THEIR ORG TO HAVE A MEMBER VALUE PROPOSITION BUT 4 IN 10 DO NOT HAVE ONE AT ALL.

INCREASING MEMBERSHIP EXPECTATIONS

88% of members expect optimised website journeys that save them time and 85% would like an interactive engaging experience. This sounds like it should be obvious and a given, but the reality on the ground is that many organisations have little staff to maintain dated technology, so it can pose a real challenge.

And it shouldn’t come as a surprise that expectations will continue to rise. Millennials will outnumber elder generations in the workforce by 2025; and it is interesting to note that 70% of all organisations surveyed have no formal member strategy in place. For most organisations, it remains a set of informal, undocumented and informal wish lists, rather than a formal plan that gets implemented and measured.

What does this mean for your membership organisation?

GET YOUR MEMBERSHIP VALUE PROPOSITION (MVP) SORTED
There are many tools that can help, starting with existing member surveys and a toolkit of potential member benefits you could be providing.

REVIEW YOUR TECH LANDSCAPE AND CREATE A TECH ROADMAP
Boring and tedious I hear you say, and yes, it’s not a task for the faint-hearted with WordPress and Microsoft Dynamics being the two most popular platforms on the market (one for website CMS and the other for CRM). But there are many other smaller and larger players on the market promising you pretty much everything and under-delivering most of the time (we’ve been there, and we’ve picked up the pieces for many clients).

CREATE A MEMBER ENGAGEMENT SCORING SYSTEM THAT PULLS TOGETHER ONLINE AND OFFLINE MEMBER ACTIVITIES IN A MEANINGFUL WAY
This includes event attendance and engagement on your website and social channels to a degree that is manageable and useful to your organisation.

CREATE A PERSONALISED MEMBER EXPERIENCE
This is at the crux of your planning and member strategy, and it can sound daunting. However, having recently completed a new state-of the art digital membership experience for Nautilus International along with Microsoft Dynamics CRM integration, we know what it takes to deliver a stand-out user-centred experience. And it shouldn’t just end there. Your member experience should be seamlessly integrated across all touchpoints from your event banner at your stand to your self-serve platform.

SET UP AUTOMATED DASHBOARDS FOR AUTOMATED REPORTING
Tools such as Google Data Studio can be invaluable in saving you time to generate automated meaningful reports that you can share with internal stakeholders.

OUR SERVICES

BRAND STRATEGY – Developing an effective go-to-market or brand strategy is all about uncovering the decisive insights that unlock creativity and utilise the cumulative knowledge of MTM and you.

CONTENT CREATION – In a world where everyone’s having their say, content needs to work hard to deliver a strong benefit for your business.

SOCIAL MEDIA – We use a defined strategy, combined with the latest research, trends and analytics to create integrated and engaging social media campaigns that foster a closer bond between you and your audience.

MARKETING STRATEGY – MTM’s marketing teams are experts at delivering exciting, effective solutions designed  to build brand profile and provide tangible opportunities to generate Sales.

PUBLIC RELATIONS – We believe that dynamic and creative storytelling is how we make sense of the world in which we live. The content we create – and the channels we use to deliver it – is how we encourage behavioural change and deliver on your objectives. We amplify your message and give you the opportunity to be heard.

EXHIBITIONS AND EVENTS – We design, organise and execute exciting exhibition spaces and bespoke events that build and enhance a positive brand image and generate awareness.

BRAND IDENTITY – If you want your brand to reach iconic status, you need an identity that is consistent and unique, and sets an industry benchmark against which your competition will be judged. Well-executed branding should represent your organisation’s persona effortlessly; it should reflect the vision and culture of your organisation, and the promises you make to your customers. We can help.

FILM AND ANIMATION – Film can bringing an idea to life or enable complex messages to be explained in an engaging and informative way. Our film makers ask the right questions, listening to the answers before arriving at  an exciting creative solution.

DESIGN – We are exceptionally proud of our reputation for bringing creativity to all our design projects. We understand the importance of good brand experiences and how consistency is key to building and sustaining strong, consistent brands with a unique and recognisable identity.

USER EXPERIENCE – Our experts deliver refreshingly visual websites, with a distinctive digital identity, simple user experience and all supported by engaging content.

WEB DESIGN AND DEVELOPMENT – We work with you to define your objectives and understand you and your audience. We create well considered and future proof experiences including automated marketing engagement.

CONTENT MARKETING – Today, content marketing has little to do with volume and everything to do with value, trust, leadership and understanding. We work with you to create content that truly engages your audience and offers multiple opportunities to reach them. Content is an investment and any investment needs to offer value, we make sure it does.

SEO – Our objective is not only to improve the visibility of your web assets within leading search engines, but to also ensure your visitors are relevant and engaged. Our approach involves Keyword and audience research, site structure and technical optimisation, content strategy and development and using analytics to understand how we can continue to improve site performance.

PPC – We produce data-driven, profitable paid marketing strategies that are creatively planned to achieve maximum results. We can assist in making the most of your advertising spend across a range of search and social platforms to deliver the best possible ROI.

DIGITAL PERFORMANCE STRATEGY – Your digital performance strategy gives your company direction, whilst making the most of your budget and assisting in amplifying results. DPS encompasses UX, technical optimisation, design, CRO and data science.

Let's talk

MTM is based in Southampton. The office is just over an hour from London and 15 minutes from continental and international links at Southampton Airport.

We have gained a well-earned reputation as a highly respected, integrated communication provider, representing innovation-led organisations around the world.

We work with an enviable and growing list of global clients including INEOS, Airbus, Kohler, Benning, VEEM, CJR, Philips, Fischer and Marineguard.

Please don’t hesitate to give us a call on +44 (0)23 80 215 399.

Alternatively, please feel free to email [email protected] or fill in the form on this page.

We look forward to hearing from you!