Many propositions and services are driving people to spend more time on their mobiles and this even includes gaming. Research shown to Marketing Week shows that mobile is the fastest-growing platform for gaming, growing ahead of consoles or online games.
Outside of gaming, marketers are increasingly using mobiles to research their potential target groups. In fact, 43% of them are looking for someone to help them with mobile surveys, according to Research Now, which spoke to people in the US, Canada, UK and Australia.
Using a mobile phone to provide instant feedback can be really useful for marketers – if people are actually about to eat their new dessert product, clean with the latest disinfectant or get in their brand of car to pick the kids up from school – then there should be no worries about people forgetting what they have actually done when they fill in a survey later.
Believe it or not, people are happy to take photos of their pets, snacks and cars, says Research Now’s survey – and 83% of the people on Research Now’s research panel say they are happy to do surveys while they are out shopping, via their phones.
This is good news for marketers – although some brands will be playing catch up to get their sites mobile-friendly and smartphone happy.