Mobile marketing news: Blackberry helps businesses manage Android and iOS devices

by Richard Broughton – 30th November 2011

Research In Motion, manufacturer of BlackBerry, has introduced its new Mobile Fusion enterprise mobility solution to help businesses manage employees’ smartphones and tablets.

Mobile Fusion encompasses the company’s enterprise server technology for BlackBerry devices and combines it with mobile device management capabilities for Android and iOS devices, such as the iPhone and the iPad, to enable IT departments within organisations manage multiple devices from a single web-based ‘control room’.

The technology is still in the early stages of beta testing with a limited number of customers. Full availability is expected to launch in late March 2012.