Following the consolidation of several business units and the retirement of a number of brand names, Airbus Defence and Space approached the MTM Agency to work with its dedicated oil and gas team to position the Intelligence brand and drive awareness of its new identity within this market.
A fully integrated campaign using a newly developed creative route, which included a market-specific website and supporting video, digital advertisements, newsletters, brochures, flyers, banners and exhibition stand design. The campaign was supported by comprehensive public relations activity, with feature articles written and placed with the industry’s leading media titles, highlighting the many advantages of its services.
In spite of market challenges, the campaign was a resounding success and is now in its third year, delivering an investment vs. return ratio in excess of 8:1. The creative concept, which ran throughout the campaign, was seen by over 300,000 people at events, as well as being delivered to Airbus’ entire audience via digital newsletters, print newsletters, and a number of regular promotions. Plus, editorial features appeared in titles such as Oilfield Technology and Offshore magazine.
Investment v. return ratio in excess of 8:1
Reach in excess of 300,000
Our creative campaign centred on a simple but compelling message: Ask Airbus
Visually arresting, the campaign powerfully and unambiguously illustrates the message and its objective – if you have a requirement, just ask.
A cornerstone of the campaign was to provide a broad range of support materials to maximise investment in exhibitions and events.
For example, using the Ask Airbus concept, large-scale graphics (derived from Airbus satellite images) were used as arresting backdrops to exhibitions stands, pinpointing areas on landscapes to show where and how Airbus can offer solutions. Huge vistas and landscapes let the image take precedence. Because, ultimately, that’s what Airbus Geo-Intelligence is about: images.
ONE ATLAS/ONE TASKING
Airbus contacted the MTM Agency to support the launch of two of its latest satellite products: One Atlas and One Tasking.
After developing a fresh and distinctive brand identity, the MTM Agency created an engaging, clean creative route for both product lines – playing with the notion of the image library for One Atlas and a retro camera for One Tasking, the satellite tasking service. We developed a fully integrated campaign, supporting the product launch with presentation assets and visuals, but also product brochures and campaigns, creative pop-up incentives, banners, social media communications, videos and a website. To ensure all target markets are effectively reached, we developed key messages for each vertical market segment, flexibly working alongside the Airbus team, providing the highest reactivity and consultancy to their varying needs.
The launch release was picked up by over 150 print and digital media titles, with additional editorial features appearing in a number of market-specific publications, reaching over 500,000 decision makers in relevant industries. The campaign creative was used at a number of key events, the MTM Agency designed exhibition stand and a series of wall graphics to generate exposure and increase awareness. Other assets included brochures, email templates, newsletters and a ‘pop-up’ Polaroid camera direct mail piece that was designed and engineered by the MTM Agency and sent to key targets around the world.
A digital, satellite-based map of the world that is constantly updated to show only the most accurate information
A flexible service, which enables users to directly schedule image acquisition at a self-determined time and place, based on their specific requirements.