In 2014, following a number of acquisitions and a period of internal restructuring, Braemar launched a search to find a new digital and marketing partner. The leading marine and energy business required an integrated agency partner to help position the brand, explain the group’s broad offer and develop a closer bond between the business and its audience.
The MTM Agency performed a series of user experience and stakeholder workshops to understand the needs of each identified audience group – ensuring the final design met the needs of the business and its customers. With this intelligence in hand, designers created a brand platform that was modern, visually appealing and universally accessible. Key features of the design include a video background to the homepage, a comprehensive contact database for Braemar’s 700-strong team and a global locations tool that links Braemar’s sites with the relevant personnel and the services on offer.
The site saw a significant increase in visitors with numbers swelling by more than 200% in the three months following launch. Time on site was also greatly increased with a new, dedicated news and media area – just one reason why visitors explored the site for longer. However, the most encouraging statistic was the 70% drop in the site’s bounce rate, which was triggered, in part, by including quick links to the contact and locations sections throughout the site, ensuring that every user could complete their online journey.