The creation of a new web presence and related digital campaigns represented the largest single element of the project and aimed to give MarineGuard an online presence that better reflected the position and stature of the business across its markets.
In addition, the site was also designed to provide a better and clearer line of communication, enabling MarineGuard to speak directly to its audience in a way it had not been able to achieve previously.
After all market and competitor analysis was completed, MTM worked with MarineGuard to identify the areas of the existing site which were most commonly visited, and to understand the journey visitors take when they arrived at www.marineguard.com
The information gained from this process enabled MTM to create the new design and content, helping to position MarineGuard as the leading industry expert in maritime security integration.
The result is an entirely new digital presence, designed to help to position MarineGuard within its markets and establish the business as a knowledge leader who understands the current global security situation.
The website is also the centrepiece of the organisation’s revitalised brand image, creating a new look and feel, which has since been expanded to incorporate other marketing and collateral elements.
Richard Webb, MarineGuard’s Managing Director commented: “The site is exactly as we had hoped. It is clean, simple and positions well for the future, in line with the direction that the business is taking. We especially like how easy it is to update the content, which means we are able to do so regularly, which was a key priority of the project.”
The web and PR metrics
– 56% longer time spent on the site
– 36% reduction in bounce rate
– 24% increase in contact through the website
– PR coverage in key titles, including The Superyacht Report, Boat International, Superyacht Industry, Offshore Europe, and Offshore Industry
– Coverage to the value of £280,000, providing a ROI in excess of 10:1
See for yourself…