Content Marketing


Creating and distributing valuable, relevant and engaging content

Carefully crafted and always on point

Content has never been more important but equally, engaging with your busy audience has never been more competitive. Today, content marketing has little to do with volume and everything to do with value, trust, leadership, and understanding.

We work with you to create content that truly engages your audience and offers multiple opportunities to reach them. Content is an investment and an investment needs to offer value… we make sure it does.

We reach your audience and generate noise about your brand online using creative content that is crafted specifically to engage and attract. Your content should be tailored to raise brand awareness and to influence decision, written with SEO in mind to create added value to your digital marketing strategy.

Our copywriters, SEO and design teams collaborate to create content that is visually appealing and keeps your company message, style and tone of voice consistent across multiple channels. We believe that your content should be created with your reader in mind first and foremost.

Understanding Your Target Audience

Before creating a content strategy, we define a clear understanding of your target audience and what their needs are. Once you know this, you can find where your audience are spending their time and make sure your content is visible as well as accessible to them.

By mapping the customer journey and undertaking keyword research, we can build relevant and quality content that adds value to your business and answers your customer’s needs. Being visible at each touch point of the customer journey requires various types of content and an omnichannel approach.

We excel in the art of storytelling in the form of video, displaying facts and figures in infographics, putting forward compelling information in the form of interactive content, engaging social posts or an informative blog or web page article. All of these elements make up a strong and successful content strategy.

Content marketing is at the heart of every successful marketing campaign whether online or offline. Creating content that connects with your company audience whilst reflecting your brand philosophy helps create a tone of voice that draws people in.

SEO Copywriting

We specialise in creating search engine optimised copy that can assist in building authority within your industry so that your brand is heard above the noise. Using current SEO techniques to carry out keyword research, we’re experienced in creating copy for a range of industries and purposes that adds value.

We utilise a mixture of push and pull content within your strategy to maximise exposure. ‘Push’ Content is where you strategically place your content where your audience is most likely to come across it and ‘pull’ content is where you create content that provides an answer and solution to your target audiences search queries. Both are used effectively to attract users and direct them to your services or products.

Content Written for Success

Having a clear content strategy is provel to influence conversions, with copy that is written to drive results and enhance your online and offline presence. Using the latest analytics and reporting tools, we can monitor and feedback the results of your content marketing strategy, looking at performance as well as metrics such as web traffic and the time users spend on your content.

Looking at reports such as this helps to hone and develop your content marketing strategy over time to improve and enhance the performance. It can be used to spot opportunities and generate ROI.

 

Get in touch!

MTM is based in Southampton. The office is just over an hour from London and 15 minutes from continental and international links at Southampton Airport.

We have gained a well-earned reputation as a highly respected, integrated communication provider, representing innovation-led organisations around the world.

We work with an enviable and growing list of global clients including INEOS, Airbus, Kohler, Benning, VEEM, CJR, Philips, Fischer and Marineguard.

Please don’t hesitate to give us a call on +44 (0)23 80 215 399.

Alternatively, please feel free to email [email protected] or fill in the form on this page.

We look forward to hearing from you!