Ensuring you serve the best possible experience to your users

User experience considered to support business goals

Nowadays, there are a multitude of services and products being offered through digital channels and your market can seem over-saturated. It is vital that your online offerings are built and designed with UX in mind to help your company be heard and appeal to your target audience.

User experience covers all interactions that someone has with your company. From a Google search to find your online assets, talking with a staff member on a live chat facility, through to telephoning your information line, emailing a query or visiting you in person. All of these touch points combined make up the user experience.

It’s essential that your target audience has an enjoyable and seamless experience of your brand across online and offline touch points throughout the consideration process. It needs to make their journey simple, enjoyable and memorable.

A successful UX strategy will ensure customer loyalty, a better return on investment and higher conversion rate. This is all down to the experience the user has when they interact with your company or organisation.

Implementing a UX Strategy

We begin by undertaking in-depth research about what your customer’s needs are. This helps to tailor a plan that answers those needs and pinpoints any pain points. Looking at what information they are searching for and mapping their journey in finding that information, means that your UX strategy can achieve great results.

We gather an understanding of your business and the market that you are in to align your business goals with the needs of your customers. This strategy involves a number of components including design, development, content, and SEO to ensure that UX is prioritised at every stage.

After discovery sessions where we identify your current user journeys and behaviour, we can highlight our findings and offer recommendations to improve UX including the customer journey and flow paths.

We consider the entire user journey from start to finish to look for missed opportunities, improvements or places where value can be added. The end result should be to create a smooth user experience that is achieved using a wide set of skills from planning and insight to design and development.

UX includes having a clear qualitative and quantitative understanding of the current user experience combined with a detailed vision of the user experience you want to achieve. This results in the creation of a model that aims to achieve this outcome and generates a roadmap of what needs to happen in order to make this a reality.

We can set regular measurements to monitor the progress and success of the user experience, with an on-going plan to develop the capabilities and culture of your business to do this so that you can see the success.

Let's talk

MTM is based in Southampton. The office is just over an hour from London and 15 minutes from continental and international links at Southampton Airport.

We have gained a well-earned reputation as a highly respected, integrated communication provider, representing innovation-led organisations around the world.

We work with an enviable and growing list of global clients including INEOS, Airbus, Kohler, Benning, VEEM, CJR, Philips, Fischer and Marineguard.

Please don’t hesitate to give us a call on +44 (0)23 80 215 399.

Alternatively, please feel free to email [email protected] or fill in the form on this page.

We look forward to hearing from you!