Social media news: Schmap launches microblogging audience insight tool

by Richard Broughton – 31st October 2011

Social networking is continuing to grow, especially Twitter. If you have a Twitter account,  you are likely to already be familiar with the term “followers” which refers to the people who will receive your updates. However, not everyone knows much about their followers. Whether the majority are male or female, their jobs, interests, and many more. You might think that it is something useless, but still it is interesting to know about it.

Now, you can have a full analysis about your followers. Schmap has launched an automated free service which called “Know Your Twitter Followers” for any individual, company, or brand to easily get access for the demographic information about their Twitter followers. It will be very useful especially for brands and companies as they will be able to know more about their consumers.

To demonstrate its ability, Schmap has analysed some top celebrities’ profiles such as Lady Gaga, Oprah Winfrey, Sarah Palin, Justin Bieber, Tiger Woods, Charlie Sheen, and Donald Trump. The result is Charlie Sheen’s followers are mostly iPhone users who tweet a lot and like to party, while most Bill Gates’ followers are using Firefox. However, you will need to pay in order to get the full analysis.

Paul Hallett, CEO for Schmap, said, “If they [users] are using it for business, they can gain valuable insight into their audience that they can use commercially to produce content and services to their followers.” An in-depth analysis costs between $39.95 and $149.95 for most brands.