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Session:
‘Why accurate data needs to be the bedrock of your digital house’

When:
2:10 PM – 2:40 PM BST, Digital Industry Expert Seminars stage

This year our Head of Digital, Wes Maynard and our Associate Director, Richard Broughton will be presenting on "Why accurate data needs to be the bedrock of your digital house" and helping you to understand:

• Why data, why now? How data is worth more than oil
• 'Best Practice' means 'Average Tactics' - The importance of your rock-solid data strategy
• How to assess your digital infrastructure, and the types of infrastructure Membership Organisations should be considering (monolith vs microservice)
• Repoint your data house - How to review your data points, the amount you have and are there any new ones to consider?
• Moving house with Google Analytics 4 - how to effectively migrate