Airbus, the world’s largest commercial provider of satellite-based intelligence and imagery services, has appointed The MTM Agency to support the launch and ongoing promotion of its latest and most advanced constellation of optical satellites. Pléiades Neo, as the constellation will be known, is due to be launched later in 2020 and represents a major investment for the Toulouse-based business.
MTM will provide a range of services, including brand development, launch activities, PR and social media strategy, creative campaigns, sales literature and event assets.
The project’s objectives are to increase awareness of the launch and highlight the new capabilities Pléiades Neo offers through its 30cm resolution and ability to send imagery back to earth in near real-time. Ongoing, the campaign will identify vertical market audiences and develop campaigns and assets to support more specific requirements for the defence, institutional and commercial audiences.
Marion Theuzillot, marketing manager for Airbus said: “" We’re delighted to continue to work with MTM. It is a proactive team that we can trust, they deliver on time and on-budget high-quality services. A very good partner to work with!"
Richard Broughton, associate director at The MTM Agency, added: “Projects of this significance don’t come around every day, so we are very pleased to have demonstrated the right approach to maximise the success of the launch and ongoing promotion. We have been a key partner to Airbus for over six years and, in that time we have developed a great relationship with the different teams and territories, and a firm understanding of the business’ strategic objectives and goals. We’re now able to apply our experience and creative approach to Airbus’ latest and most ambitious investment to date.”