The MTM Agency, part of the IDHL Group, has been appointed to deliver full social media management for “Sky presents the Isle of Wight Festival” following a competitive pitch.
Under the programme, MTM will lead the festival’s social media strategy, content creation and campaign delivery across Instagram, TikTok, YouTube, Facebook and X. Activity will support the festival’s wider objectives, including driving ticket sales and increasing brand awareness.
The MTM Agency’s team includes several proud Isle of Wight residents alongside others with rich backgrounds in the music industry. This combination has allowed the agency to deliver campaigns with genuine local insight and a deep understanding of what makes the festival special for music lovers.
MTM has already delivered strong social media performance in the first three months of working together achieving a 103 percent follower growth across the festival's social channels, 185 percent increase in impressions and 73 percent increase in engagements compared to the same period last year.
Chloe Buchanan, Head of PR and Social Media at MTM agency, said: “We’re delighted to be partnering with this legendary festival and proud of the momentum we’ve built together to date. By combining a genuine passion for music culture with a strategic, platform-led approach to social, our team has delivered content that not only resonates with audiences but drives measurable impact across channels.”
Dan Wavell, Marketing Manager at Sky presents the Isle of Wight Festival said when the opportunity came up to instruct a new social team, the agency was first on the list for sourcing a proposal: “Comparing MTM’s proposal with the offering from other agencies, it was quickly clear that both the passion and the strategic approach from MTM was going to be what we needed, and what set them apart,” added Wavell. “A few months in and we couldn’t be happier with our decision; real growth coupled with great strategies around brand awareness is delivering exactly what we need.”
The festival takes place 18-21 June 2026, with Lewis Capaldi, The Cure and Calvin Harris headlining.
This win further strengthens MTM's growing portfolio of partnerships across a diverse range of sectors, including maritime, marine, technology, sports, events, and membership organisations.