Is your membership website speaking a language AI can understand?

As AI-powered search tools continue to reshape how people discover information online, membership organisations need to think beyond traditional SEO.

In a recent article for MemberWise, The MTM Agency's Managing Director, Wes Maynard, explores why website structure, accessibility and content organisation are becoming increasingly important for both users and AI systems.

The article highlights the growing concept of Machine Experience (MX), which focuses on ensuring websites work effectively not only for people, but also for the AI tools that are helping users find and access information.

With platforms such as ChatGPT and Copilot becoming common routes into digital experiences, poorly structured content, inconsistent terminology, and information hidden away in PDFs can make it harder for AI systems to understand and surface the value your organisation provides.

How membership organisations can improve AI visibility

The article includes practical considerations for making websites more "machine-readable", including creating clear navigation structures, using descriptive page titles, maintaining consistent terminology and ensuring important information is explicit and easy to find. While developments such as WebMCP are still emerging, they point towards a future where websites may need to be designed not only for people to use, but also for AI tools to understand.

Read the full article

To learn more about how AI is influencing digital discoverability and what membership organisations can do to prepare, read the full article on MemberWise.