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INEOS 1:59 challenge: Worldwide Ambition


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Eliud Kipchoge is the greatest marathon runner of all-time.

His level of motivation, mental and physical discipline, and consistency is unrivalled. He currently holds the world marathon record, the Olympic marathon title, and is the fastest person in history to run a marathon, with support from INEOS, in less than two hours – 1:59 to be exact.

Next week on 12th October, it will be the year anniversary of this incredible achievement. We have been working with our clients, The Daily Mile and INEOS, on their new joint campaign #EliudsMile by designing, building, and delivering a dedicated campaign page, here.

The campaign challenges people, on 12th October, to walk, jog or run 1-mile (or more) to celebrate Eliud Kipchoge’s accomplishment and legacy. If the campaign reaches 25,000 miles, it will equate to a lap of the world.

Eliud is a global ambassador for The Daily Mile and aims to use his accomplishment to inspire people all over the world to be more physically active and help get children #FitForLife. The Daily Mile is encouraging people to not only pledge but also share the challenge across social media, using #EliudsMile.

The MTM team delivered the campaign page around in just under four days in order to meet the client’s desired launch day. Functionality allows people to take the pledge but also includes a live pledge counter marking which countries have participated and the number of pledges that have been made. We will also be supporting this challenge as some members of the MTM team have pledged to take part.