When it comes to launching a brand, the challenge is to appear out of nowhere and expect audiences to care, particularly if there are already other, well-established players in the market. We have been working with Uplifts, Stannah’s innovative new brand, to build a strategy to take the homelift specialists to market. To do this, we created a distinct identity and tone of voice, whilst leveraging Stannah’s established reputation to enhance trust.
At our next Think Tank event, Beyond the hype: Authenticity, AI, and integrated thinking for PR and social strategy, we’ll be discussing our creative approach to Uplifts and how we used research-backed storytelling to enhance our strategic approach. This included generating powerful media narratives, using consumer research and a targeted Valentine’s Day campaign featuring Lesley Joseph, who reprised her role as Dorien Green from the hit show, Birds of a Feather.
You'll hear how both campaigns leveraged primary data to create emotionally engaging content that appealed to national media and Uplifts’ target audiences, while reinforcing the Uplifts brand message of enabling fuller lives through improved mobility.
Join Senior PR Director Mich Cross and Senior PR Executive Ollie Manser, alongside Uplifts CEO Sam Stannah, to explore the vision for Uplifts, the story behind the brand and how balancing consumer and business communications has built trust and established the brand’s authority in a competitive market.
We’ll deep-dive into our integrated approach, exploring:
Selection and execution of the Ideal Home Show activation
Creation of media opportunities to reinforce Uplifts' brand messaging
The importance of translating technical features into emotional benefits
If you’d like to join us, you can secure your place at the next Think Tank event on Friday 4 April at Utilita Bowl, Southampton, here.