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What is Data Science? 

As any modern marketer knows, data is gold dust.

Data in all organisations can help to understand customer behaviour, predict trends, improve return on investment (ROI) for marketing campaigns and give greater visibility on a businesses pipeline meaning it can budget more effectively.

Just like gold dust though, data is futile in its raw form.

This is where we come in.

The MTM Agency uses interrogation of your data by creating algorithms to extract knowledge from your data to provide useful actionable insights for your business.

The MTM Agency’s approach to Data Science can be divided into three key areas.

These are: data analytics, data visualisation and data science.

Data analytics includes inspecting, cleansing, transforming, and modelling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.

Data Visualisation is the representation of data through use of common graphics, such as charts, plots, infographics, and even animations. These visual displays of information communicate complex data relationships and data-driven insights in a way that is easy to understand.

Data Science combines maths and statistics, specialised programming, advanced analytics, artificial intelligence (AI), and machine learning with specific subject matter expertise to uncover actionable insights hidden in an organisation’s data.

So if your organisation is looking to turn your gold dust solid, The MTM Agency is well placed to extract those actionable insights from your data bank which will contribute to overall higher membership satisfaction and retention.

To book your free marketing data assessment, or speak to one of our data experts, contact us today