Brand Strategy

Your brand is not just a logo, font and colour scheme. It is the reason for a company’s existence; it's the articulation of your culture, values and what differentiates you from the competition: in short, its position. Brand Strategy involves the way you translate your business’ position to your current customers, target audiences, and internal teams. Our experienced strategy team works with client partners to understand their target audience; decide what they want their audience to think and feel about their brand; and develop a robust approach to achieving these goals all whilst utilising multiple channels.

Digital transformation has increased the number of touchpoints involved in the customer journey, as well as increasing the number of channels through which a brand can connect with its audiences. An effective brand strategy capitalises on this, meaning the brand stays relevant, and ahead of its competitors.

The MTM Agency consistently delivers tangible results through crafting bespoke brand strategy solutions for our client partners which impact their bottom line. The impact of an effective brand strategy is twofold. Not only is clear communication necessary for customer acquisition and retention, but also galvanises internal teams to consistently deliver the same fundamental customer experience.

Our insight and experience over 15 years informs our approach to creating effective brand strategies. The world is in a period of rapid change, driving a revolution in how brands communicate. It is vital to truly understand your audience if you want to get ahead.

Our approach is foregrounded in understanding your business and USPs, desired customer journey and key target personas within specific sector(s). We leverage practical insight using data-backed analysis to identify and understand the target audience, and create a strategy which will be used to communicate your brand’s position loudly, and clearly, through multiple channels. We use intelligence to deliver growth.

Effective brand communication begins internally. When an entire organisation is on board with its core purpose, it can effectively deliver on its promises to customers. Brand strategy provides the toolkit for exponential growth and innovation without compromising on the core customer experience and business values. It provides your teams with a robust approach to delivering a consistent fundamental brand experience time and time again.