Creator and Influencer Marketing

Today’s most effective creator campaigns combine the credibility of trusted voices, the craft of platform-native content and strategic thinking beyond one-off and limited engagements.

Our full-service approach means we can bring together the right mix of creator strategy, in-house production, paid amplification, commerce thinking, measurement and wider campaign delivery to create strategies and campaigns that perform across the entire customer journey.

The strongest creator partnerships feel natural to audiences because they are built on real alignment.

We carefully match brands with creators and influencers whose audiences, values and content styles complement your objectives, helping ensure collaborations feel credible and authentic from the off.

While some partnerships are designed to generate immediate reach and visibility. Our focus is on long-term advocacy, community trust and creating content that continues to deliver value and growth long after a campaign ends.

Creator strategy and planning

Designing creator-led strategies that connect audience insight, platform behaviour and commercial objectives. Supported by the right mix of creative, production and amplification expertise to maximise performance.

Creator and influencer sourcing

Identifying creators and influencers whose audience, content style and values align seamlessly with your brand.

Product partnerships and seeding

Putting products and messages into the hands of the right creators to generate authentic content, conversations and advocacy.

Creator-led content production

Combining creator talent with our wider creative and production expertise to deliver content built for a variety of modern platforms.

Paid amplification

Extending the reach and performance of creator content through paid social and digital media activity.

Affiliate and social commerce activation

Supporting conversion-focused campaigns through affiliate partnerships, social commerce and creator-driven sales activity.

Always-on ambassador programmes

Building long-term creator relationships that strengthen audience trust and deliver consistent performance over time.

Measurement, reporting and optimisation

We focus on the metrics that really matter to your business, and that means going beyond surface-level engagement. From sentiment and audience growth through to conversions and ROAS, we track campaign performance against clear objectives and use those insights to continually optimise results.

The most successful creator programmes are built over time.

While one-off campaigns can generate awareness and excitement, current insight points towards longer-term partnerships being the better approach if you want to build audience trust, deeper brand affinity and more sustainable performance.

Partnering over extended periods means audiences become familiar with the relationship, creators gain a deeper understanding of the brand, and the content becomes more authentic.

For creators, it means working with brands they genuinely support. For brands, working with MTM means building communities rather than just simply running numbers.

What is the difference between creator marketing and influencer marketing?

While the terms are often used interchangeably, creator marketing typically places greater emphasis on content creation, storytelling and audience engagement. Influencer marketing is often associated with audience reach and awareness. Most successful campaigns combine elements of both.

How do you find the right creators?

We assess creators based on audience demographics, content quality, engagement, platform fit, brand alignment and campaign objectives to identify the most appropriate partners.

Can you manage both one-off campaigns and always-on programmes?

Yes. We support everything from short-term product launches and event activations through to long-term ambassador and creator partnership programmes.

Can creator content be used in paid media?

Absolutely. Creator-generated content often performs exceptionally well in paid social campaigns, helping brands combine authenticity with scalable reach.

How do you measure creator campaign performance?

Measurement is tailored to campaign objectives and can include reach, engagement, video views, website traffic, conversions, affiliate sales, brand sentiment and return on investment.

Can you support TikTok Shop, affiliate links or product seeding?

Yes. We can support creator-led commerce activity including affiliate programmes, product seeding initiatives and social commerce campaigns.

How quickly can a campaign launch?

Campaign timelines vary depending on scope, creator requirements and production needs, but our approach means we can often move quickly when required.

Can you manage multi-market creator campaigns?

Yes. We support creator campaigns across multiple territories, coordinating creator relationships, content delivery, approvals and reporting across markets.