We understand the increasingly influential role that social media plays in building brands and the need to have an active and engaged community around them.
Our integrated marketing approach blends expertise with insight, fueling creativity and innovation. We focus on using emotionally driven storytelling to craft relevant, authentic and transparent experiences so that your brand has a much richer connection with its audience.
Social Media Strategy Development
We work alongside our client partners to develop and deliver data-driven social media strategies that fully represent and understand the essence of your brand, which we then replicate across social media. Every strategy is uniquely tailored to ensure we are reaching your brand's goals and raising awareness for your products or services. We will engage a wide audience, whilst building on cultural and industry trends.
Content Creation and Distribution
We have creative teams that include copywriters, designers, videographers and animators who are all naturally social first thinkers and able to create visually appealing, emotionally resonant, content that’s designed to captivate and engage your audience. Our team specialises in various content formats and types that are adaptable to work across all social media platforms, from captivating visuals to compelling copywriting. We create ideas to work with your social media strategy, audience and objectives, taking the guesswork out of your social content.
Community Management
A foundational principle and the beating heart for developing a strong social media presence, community management is the always-on social media service that all brands should have. It’s how to build and nurture a vibrant community around your brand. We will engage with your audience authentically, foster and encourage debate and discussions, and provide timely responses to enhance brand loyalty.
Social Media Management
Our team of social media experts will take care of the day-to-day task of managing your brand’s social media presence and online reputation. We handle any community management needs, carefully curating, designing and creating impactful social media calendars and posting the content when it’s due to go live. We will continually monitor your pages, tracking any changes along the way, and analyse your content, testing new methods and approaches to constantly improve output. In addition, we will compile insightful and well-thought-out reports to ensure our client partners are always kept in the loop and know what’s going on. We do the research, stay on top of trends, and have our fingers on the pulse of your industry and culture so that we can react in a timely and relevant manner.
Our specialists will always work hard to drive your business forward and create a consistent and compelling online presence, while effectively reaching and engaging with your target audience.
Paid Social
Organic and paid social work in very close alignment - each one feeds the other in helping to reach objectives. Where organic social is the always-on/BAU stream of content, designed to raise awareness, drive engagement, retain audience interest and push for advocacy, paid is the amplifier. It is more than just a separate service, it’s an essential catalyst that enhances your organic social efforts. Through strategic ad placements, precise audience targeting and data-driven optimisation, we can leverage paid social to complement and boost the reach of your organic content. This synergy ensures your message resonates with a wider audience, driving meaningful engagement and conversions. When working together, they can deliver a much richer and more engaging user journey for both brands and their audience.
Social Media Insight and Analysis
Alongside the expertise of our social media team, there are a number of comprehensive insight and analysis tools we use to dive even deeper and learn more about our client partners.
We employ the use of our tools to compile comprehensive performance reports using data that comes directly from social media platforms.
Our social listening tools are employed to ensure we are on top of any conversation, good or bad, that’s happening around a brand no matter where on the web the conversation is happening – this allows us to find new opportunities for engagement or get ahead of a potential oncoming crisis or stream of negativity.
Our consumer research tool helps us gain a better understanding of your current audience. It also allows us to explore the possibilities of new unreached segments that we can look to tailor our communications towards.
Social Media Training
Do you want to enhance your business' social media activity, but don’t know where to start? We work with client partners to develop bespoke training and education programmes to help empower your teams to conduct your social media activity independently, without ongoing agency support (but if you do need a helping hand, we are always on the end of the phone).
Emotional Storytelling: We believe in the power of emotions and storytelling to create lasting connections. Our strategies are grounded in evoking authentic emotions that resonate deeply with your audience.
Relevance, Authenticity and Transparency: Every piece of content is crafted to align seamlessly with your brand's voice, ensuring relevance and authenticity that fosters genuine engagement.
Transparent Practices: Honesty and transparency guide our methodologies. We provide clear insights and regular reports, ensuring you are informed and confident in our strategies.
At MTM, our mission is to elevate your brand's social media presence by nurturing richer connections through compelling narratives.
Let's discuss how we can collaborate to create impactful, authentic, and transparent experiences through social media.