Following stakeholder engagement and review of the current look and feel, we took the brand on an evolutionary journey.
ShipServ wanted to move the brand forward, but they didn’t want to entirely lose the elements that they felt resonated with and were recognisable by its audience. With that in mind, we developed an updated vision for the brand, with a revised logo and tagline, new graphic elements, and primary colours. The project also included building a library of authentic feeling imagery, new fonts and iconography, and a range of bespoke 3D illustrations to support the communication of ShipServ’s products.
Once approved, the fresh new brand was rolled out to a new ShipServ fit for purpose website, which was developed in house and launched in September 2020.