An evolutionary journey to stay competitive and move the brand forward Brand Identity


Refresh for blue economy experts

ShipServ approached MTM after previous creative agencies had failed to adapt to the business’ fast-paced and dynamic delivery requirements. In response, ShipServ needed an agile partner that could support them as an extension of their own marketing function, working closely with the internal marketing team and senior decision-makers, and collaborating every step of the way.

After a competitive selection process, and an initial project to develop a suite of digital customer literature, MTM was asked to work with the ShipServ team to perform a full rebrand of the business.


Everything was designed to feel fresh, yet familiar, mixing subtle tweaks with larger changes.

Shipserv brandguidelines
Following stakeholder engagement and review of the current look and feel, we took the brand on an evolutionary journey.

ShipServ wanted to move the brand forward, but they didn’t want to entirely lose the elements that they felt resonated with and were recognisable by its audience. With that in mind, we developed an updated vision for the brand, with a revised logo and tagline, new graphic elements, and primary colours. The project also included building a library of authentic feeling imagery, new fonts and iconography, and a range of bespoke 3D illustrations to support the communication of ShipServ’s products.

Once approved, the fresh new brand was rolled out to a new ShipServ fit for purpose website, which was developed in house and launched in September 2020.


Completing the project, we supported the sales and marketing team with the development of a new, easy to use corporate presentation template (providing consistency to its presentations), PDF ebooks, research papers, and all relevant marketing assets.

ShipServ is now looking forward to realising the full benefit of the investment it has made to reposition its brand and to enjoy business growth. As an experienced and knowledgeable partner to maritime businesses we will continue to partner ShipServ to grow its presence.

We look forward to continuing to support the business and its evolving requirements in 2021!