Combining accessibility and creativity to create a future-proof platform for the UK's creative industry union Digital
Equity was looking for a partner that understood its purpose and objectives to develop a new, best-in-class website to support the next stage in its journey. It needed a creative agency capable of building a future-proofed catalyst for growth that would become the union’s central communication asset and help drive engagement and interactivity to new heights. It wanted the new website to be a true reflection of the brand, firmly centred on its audience and their needs, whilst adhering to best practice digital principles, with AA accessibility, fast loading, a unique design and a considered user experience (UX) throughout.
MTM’s research team worked hand-in-hand with the project sponsors to gain a detailed understanding of what Equity stood for, what it meant to its members and how the new site could support their needs. Combining strategy, design and technology, we defined an innovative solution that would deliver on each of the brand’s objectives. We collaborated to understand what the new proposition could look like visually and how we could reimagine the user experience, making it effortless and highly intuitive.
The new Equity.org.uk provides members and other stakeholders with a more engaging and meaningful experience, from the moment they arrive and throughout their journey. Users can now easily understand Equity’s purpose, approach and impact, and gain greater insight into those it supports. The site achieves an AA rating in accessibility, as well as a sleek and improved brand positioning that embodies who Equity is and the community it serves.
Do you need a new best-in-class website to support the next stage of your journey? Contact us for a free website review