Alpha Crew 632 x 562 px 1

Alpha Crew

Scaling Alpha Crew's visibility to support national and international growth SEO Strategy

The brief

Scaling visibility into growth

Alpha Crew approached us to improve their visibility across multiple UK locations, where inconsistent rankings were limiting their ability to generate reliable inbound leads. With location-based services at the core of their offering, strong local SEO performance was critical to driving qualified traffic.


The objective was to increase visibility across key cities, improve rankings for high-intent service keywords, and build a scalable SEO strategy that could support long-term growth. Beyond the UK, there was also an opportunity to expand into international markets, making it essential that any improvements could be replicated across new regions.

The challenge

Cracking multi-location SEO

Alpha Crew faced inconsistent rankings across their target locations, with many key service pages sitting on page two or lower. This significantly reduced visibility and limited their ability to generate high-quality leads from organic search.


The challenge was not just improving rankings, but doing so across multiple cities simultaneously. Each location required clear relevance signals, strong optimisation, and a consistent structure. Without this, search engines struggled to associate services with specific regions, making it difficult to compete in local search results at scale.

The solution

Building a local SEO foundation

We optimised location-specific landing pages, aligning them with high-intent keywords such as “event staff london” and “event crew manchester" across key cities. This ensured each page clearly targeted its location and service offering.

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Strengthening local authority signals

We enhanced on-site SEO, internal linking, and local relevance signals to improve how search engines understood and ranked each location page. This helped increase visibility across competitive local markets.

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Driving scalable growth

We implemented a scalable SEO framework that could be replicated across new locations. This not only improved UK performance but also laid the groundwork for Alpha Crew’s expansion into international markets, including the US.

Results

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increase in clicks
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increase in impressions
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SERP positions dropped on average, from 22 to 10