Beyond the hype
Authenticity, AI, and integrated thinking for PR and social strategy
Today, the rapid advance of AI and other emerging technologies is unlocking countless opportunities for brands to innovate and engage. However, with these opportunities comes a number of critical challenges and risks. Join us at our next live Think Tank event to explore how to future-proof your marketing strategy and harness the latest technologies to thrive in this dynamic, tech-driven landscape.
Book your place today and gain actionable advice on crafting authentic, trust-building content, balancing organic and paid social, and unlocking the secrets of successful influencer campaigns. Above all, we want guests to leave with the skills to create informed, data-backed strategies to enhance their results.
This Think Tank event will take place on 4 April 2025 at the Utilita Bowl in Southampton. Kicking off at 10am, guests will have the opportunity to engage with our team through an interactive Q&A, enjoy a live cricket match with exclusive ground access, and fuel their day with complimentary breakfast and lunch.
What is Think Tank?
Think Tank is a knowledge-sharing platform with a series of live events and films. We invite business and marketing professionals to partake in the exchange of strategic insights, ideas and opinions across the spectrum of branding, marketing, communications, and digital disciplines.
What to expect
Our keynote speakers will deliver talks on the following topics:
1. Authentic Identity: How to be authentic in an age of AI content
In a landscape where sophisticated image creation is accessible to anyone with an internet connection, detecting AI-generated images has become increasingly challenging which has massive implications for creative industries, journalism, and social media networks. Our experts will explore practical strategies to craft authentic content that builds trust in the age of AI.
2. Strategic social media: building a content algorithm
There is an element of art to social media, but it is mainly a science. Our Social Media team will deliver insights into building a content algorithm tailored to your audience’s needs and behaviours. Learn how to build detailed audience personas, content categorisation and data-driven content refinement based on detailed analysis to maximise your social media ROI.
3. From heritage to innovation: launching Uplifts with purpose
This presentation will explore a recent success story case study from The MTM Agency. Attendees will learn about how we developed and executed a multi-faceted PR campaign for Uplifts, Stannah's innovative new brand.
4. Organic social, SEO & paid social media: a hybrid strategy that works
Attendees will learn about our proven approach to leveraging organic and paid social media for maximum ROI.
5. The influencer formula: why some campaigns fail to convert
Why do some influencer campaigns succeed while others fail? We will be looking at the pitfalls of influencer marketing and how this is shifting, as well as what it means to truly influence an audience.
We’ve levelled up!
Due to the success of previous Think Tank events, we are moving to a bigger venue at Utilita Bowl in Southampton where attendees will still benefit from a free breakfast and lunch, as well as exclusive ground access to a live cricket match!
After delivering three successful Think Tank events so far, we are also introducing pre-event questionnaires so that we can tailor the content we deliver on the day specifically to the topic areas that most interest our attendees, as well as more interaction opportunities during the event itself.
Why Attend?
If you’re looking for expert guidance to plan and execute marketing strategies that truly deliver, this is your opportunity to learn from industry leaders, connect with like-minded professionals, and gain actionable insights.
Find out why Think Tank event attendees have returned time and time again. Reserve your spot today and let’s redefine what’s possible for your brand.
Don’t miss this chance to transform your strategy and elevate your campaigns to the next level.