Valuable insights from our team of experts
“We have experts in the agency with a massive amount of experience in their respective disciplines, and our film series is a great opportunity for us to animate, and introduce the talent we have for the benefit of anyone wishing to listen”Gordon Hawes - Founder, The MTM Agency
Audiences are consuming more video-based content than ever before. The medium dominates internet traffic, especially across social media platforms. Anyone can make a video and put it online. Its impact and effectiveness, however, is contingent on a number of factors.
In our latest edition of The MTM Agency’s Think Tank series, senior producer Steve Barnes and creative director Darren Vernall discuss how brands can maximise the effectiveness of their investment in video content through better insights and careful planning.
In any competitive operating environment, maintaining the loyalty of your audiences is a constant challenge. There are many factors to consider but amongst the most critical is ensuring you have a brand identity and positioning that is fresh, desirable and effectively conveys your proposition with clarity and consistency.
We work with our brand partners to navigate and overcome this very challenge, helping them understand the current perception of the brand and answering the question, ‘is it time for a refresh?’.
Any modern marketer understands - data reigns supreme. It should be at the heart of every business to understand customer behaviour, recognise available market and opportunities, predict consumer trends, and formulate campaign strategies.
'Let's talk about data: Uncovering the challenges and opportunities of leveraging data' features Head of Digital Wes Maynard and Associate Director Richard Broughton, and is a snippet of the pair’s very successful speaking opportunity which took place at the Memberwise Digital Excellence 2023 conference in London on 18th May.