In today’s digital-first world, the idea of amplifying your brand message seamlessly across all channels may seem like a natural, intuitive task. Tools like Brandwatch help you manage and access your social platforms. This, teamed with additional marketing outlets such as online podcasts, blogs and newsletters, sharing content and large-scale, multi-channel communications has never been easier.
When it comes to putting this in practice, however, this approach can be demanding and require your PR teams and Social Media strategists to collaborate to cater to each platform effectively. The reality is that now, success is dependent on this integration.
In this Think Tank episode, join our Head of PR and Social Media, Chloe Buchanan and Social Media Account Manager, Faber Whitehouse discuss the strategies behind the synergy between PR and Social. They delve into brand messaging, relationship building and reaching the right audience, data-driven strategies, content sharing, event hosting and effective reputation management, and their role in community management.
Gone are the days of working in silos, as the importance of taking a holistic stance when approaching your brand’s communications strategy has never been clearer. Having a multichannel strategy from the outset, supported by ongoing social listening, is one of the ways to ensure a consistent understanding of the sector that you operate within.
Delve into actionable insights with Chloe Buchanan, Head of PR and Social, and Faber Whitehouse, Social Media Account Manager, as they discuss the synergies between social and PR, and how fostering a close knit relationship can help achieve excellent results.
Watch the latest episode HERE or click to play the film above.