Our maritime marketing specialists recently flew out to Oslo for the 30th Nor-Shipping conference, discussing the trends, technologies, and innovations shaping the future of the industry.
MTM’s Head of PR and Social Media, Chloe Buchanan, and Business Development Manager, Wilkin Chan, spent three days supporting our clients and connecting with maritime industry leaders at one of the world’s most recognised events for innovators and decision makers for deal making and networking.
In a changing world characterised by shifting geopolitics, trade wars, disruptive technologies, and the growing impacts of climate change, the maritime industry is facing a rapidly evolving risk reality. How can the industry find the strategies, solutions and partners to mitigate risk, maximise opportunities and meet ambitious climate goals to #futureproof their business?
There were a number of trends and themes discussed during the show but one recurring topic was the growing pressure on maritime businesses to effectively articulate their decarbonisation strategies and ESG commitments. With tightening regulation and rising stakeholder expectations, many are struggling to achieve real cut through with credible, differentiated communications.
The challenge, one we see frequently, is translating complex technical progress into compelling, audience-relevant narratives that build trust, secure investment, and align internal teams around a shared vision.
Similarly, the energy transition remained high on the agenda, reinforcing the importance of proactive communication to ensure sustainability initiatives achieve tangible impact.
Key themes and challenges raised across the event included:
- The need for sharper ESG and decarbonisation storytelling to engage stakeholders and demonstrate genuine progress beyond compliance.
- Difficulty turning technical innovation into commercial narrative, especially for investor and policy audiences.
- Growing demand for cross-industry collaboration to share best practices and align on sustainability frameworks.
- Internal alignment challenges, with many struggling to connect operational efforts with brand and leadership narratives.
With decades of collective experience, our dedicated maritime department truly understands the industry, the terminology, the people and the players. We use this insight to deliver strategic consultancy and engaging, creative campaigns to brands within the international shipping, offshore, defence, energy and renewables sectors. Most recently we supported Lloyd’s Register in sharpening its digital focus, modernising its strategy, boosting visibility and crucially converting that visibility into meaningful engagement. Find out more how we did this here.
If you’d like to find out more about how MTM can support your brand within the maritime industry and read more about how we’ve helped our client partners within this sector, visit our dedicated maritime page here.
