Newspaper issue3 cover
Back to all articles

MTM Issue #3 Heritage and Experience in the Leisure Marine Industry

Developing a reputation as one of the UK’s leading marine marketing agencies, 2020 saw further expansion into the marine leisure market, gaining new clients as part of our clearly defined growth sector, whilst also supporting the wider sector by promoting the benefits of all leisure marine activities in a post COVID world, through the highly successful British Marine “Summer on the Water” campaign with an audience reach of over 4 million.

Highlighting the need for agility, creativity and innovation to reach new clients in a challenging marketplace, case studies include the development of the highly successful Fairline Yachts virtual marina, combining existing VR assets with new content and using social media to organise a calendar of live steam yacht tours hosted by Fairline’s global dealer network.

A common theme throughout, and an agency ethos, is maximising return on investment whether through improving the efficiency of RYA’s social media strategy, an integrated approach for Promarine Finance or managing and tailoring Fairline’s social channels to grow engagement and brand awareness.

The magazine itself is a superb example of how to use content across omni-channels, to maximise ROI and engagement. Produced for both print and digital it contains QR codes to link into updated website content.