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The return of the exhibition

Trade shows and exhibitions have an important role in helping the world economy recover, namely by helping businesses reach prospects and existing customers around the world. The COVID-19 traffic light systems many countries have in place may still be playing havoc with international travel planning, but there’s no denying that the appetite for events is building on both sides of the equation.

Many businesses, including several MTM clients, still view trade shows and exhibitions as one of the most effective ways to give their brand or product the showcase it needs, and they’re encouraged by signs of the industry getting back on its feet.

One such client is em-trak, the world’s largest manufacturer and distributer of AIS transceivers. Its products are relied upon by professional mariners worldwide, with most Navy and marine-focused emergency services using em-trak products due to their proven field performance and robust reliability.

We’re working with em-trak to develop a range of communication assets to support the brand as it kicks off a year of critical events, starting with METS in Amsterdam. First, we worked with its team to refine the brand’s external messaging and tone of voice, followed by developing a new corporate video, brand and product literature, point of sale, and a new exhibition stand that the brand can cost-effectively reuse globally. Currently in build, the stand and the supporting assets are due for completion in October, so watch out at a maritime event near you!