Connecting with maritime professionals globally Digital Development
Braemar needed to rebrand and develop its group website to more accurately represent its business, offering an easy-to-navigate contact directory and global mapping solution to highlight the business’s geographical presence. The project also called for the ability to cost-effectively create additional sites for each of its eight individual Braemar companies, using shared design and functionality.
Following a number of workshops to understand the needs of each identified audience group, our designers created a brand platform that was fast loading, visually appealing and universally accessible. Key features of the site include automatic image optimisation, a comprehensive contact database and a global locations mapping solution that links all Braemar websites with the relevant personnel and the services on offer at that location.
The site saw a significant increase in visitors with numbers swelling by more than 200% in the three months following launch. Time on site greatly increased too. However, the most encouraging statistic proving relevance to visitors was the 70% drop in the site’s bounce rate.
I see MTM as an extension of our marketing team and would highly recommend their services.Charlotte Ward, Group Marketing Manager