Maritime
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Nautilus International

Launching the new Nautilus Union website – a brighter digital future for 22,000 members worldwide Digital Development

The brief

Nautilus is the world’s largest merchant navy union with 22,000 members worldwide

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Nautilus’ existing website wasn’t performing well, especially on mobiles with low satellite internet bandwidth at sea. After some user research, it was agreed that a new site was needed.

From experienced seafarers to newly graduated sea cadets, the site had to respond to seafarers’ needs across the globe.

The Solution

Calling all seafarers, fast

Our MTM team of strategists, creatives and developers delivered a bespoke new episerver multilingual website with a best-in-class membership engine.

View site
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The Design

Whilst the site design is simple – based on atomic design techniques – it includes clever and useful features such as content personalisation based on user groups, shorter user journeys and optimised forms. We used technical delivery techniques employed by the likes of Uber and Twitter Lite.

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Accessibility At Sea

And, just as important as making the site accessible and user friendly for seafarers, we ensured the site is just as easy to update for its editors, making content updates and creating pages on the fly a breeze.

Testimonial

“The proposed solution fitted perfectly with us and was managed into development, testing and deployment with the minimum of fuss”

Roger Garside
IT Manager - Nautilus

Results

KEY PERFORMANCE INDICATOR

With a speed increase of 6,600% in loading time at sea in comparison to the previous site, everyone can be sure the site will load quickly even out in the pacific ocean.

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Increase in monthly users
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Decrease in average session duration
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Increase in return users