England Golf

England Golf approached us with a mission to diversify the sport's demographic, particularly focusing on increasing female participation. The organisation sought to break down barriers preventing women from entering the sport and showcase golf as an accessible, fun and enjoyable activity for all.

Our task was to create a compelling PR campaign that would resonate with potential female golfers, address common misconceptions, and ultimately drive more women to visit the Get into Golf website and book introductory sessions.

England Golf sought to raise awareness about its initiative to increase female participation in the sport by securing media coverage across various platforms. The goal was to gain exposure through a diverse mix of media types, including radio, online and print publications, ensuring the message reached a broad and varied audience.

Golf has long been perceived as a male-dominated sport with high barriers to entry. Our research revealed that many women were interested in sports but felt golf was inaccessible due to factors such as cost, time commitment, and lack of representation.

We needed to shift these perceptions and present golf as an inviting, inclusive, and beneficial activity for women of all backgrounds. The challenge lay in crafting a message that would not only attract attention but also inspire action, encouraging women to take the first step onto the green.

We developed and launched Get into Golf Week—a dedicated week aimed at spotlighting golf’s accessibility and inclusivity. This initiative featured a series of events, promotions, and media appearances designed to encourage women to explore the sport. The week was promoted across various platforms, including social media, radio, and online publications, driving traffic to the Get into Golf website and significantly boosting engagement. By aligning the campaign with a focused timeframe, we were able to create a sense of urgency and excitement around women trying golf for the first time.