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Sports Marketing Agency

We raise profiles and generate interest for our client partners within the sports industry.

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A passion for sport professionally, and personally

At The MTM Agency, we are continually evolving and growing to develop meaningful and cutting-edge strategies to help organisations meet their goals; and the sporting industry is one of our areas of expertise.

With visibility and raising awareness both regular items on the agenda for many sporting teams and organisations, our experience across research, data science, SEO and PR lends itself perfectly to enable us to reach out to highly relevant audiences and get their attention.

Sport is a true passion of ours across the business, and we have been fortunate to gain a great deal of experience working with client partners such as England Hockey, British Gymnastics, INEOS Grenadiers, FC Lausanne-Sport and more recently England Golf, helping them reach their individual goals through bespoke integrated marketing campaigns to drive awareness and hit their specified KPIs.

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The world of sport is changing…

We have recently seen a ‘competitive crisis’ in world sport, which means it’s harder than ever for sporting organisations, especially those in competitive arenas, to increase and retain their members and customers.

Post-pandemic, a huge drive surrounding personal wellbeing, health and fitness has taken a more family-led approach, with more focus around community sport agendas. We also now see a great deal more personal sports experiences, advocating the idea of doing what you want, when you want, with whoever you want. Whilst this is positive and promotes general health and fitness for everyone, many sporting clubs in particular are suffering due to this shift. In light of this, we are more focused than ever around helping sports brands of all shapes and sizes continue to grow and retain existing customers. We carefully craft compelling marketing strategies that help to showcase your company’s personality, and importantly, get your brand in front of the right people.


Trusting an agency to develop strategies that work for the sports industry

As a dedicated sports marketing agency, we are adept and experienced at exploring various ways in which the sports industry can adapt to increase visibility, attract new audiences and onboard new players, members, supporters and/or sportspeople.

We work closely with internal stakeholders to fully understand your organisation or club, and through vigorous research, we will build out a comprehensive strategy that maximises ROI based on the opportunities we uncover. We collaborate at every stage, and always refer back to the set KPIs that you want to achieve, keeping you on track to win.

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We specialise in helping you cater for your members’, players’ and supporters’ needs

Our collection of specialists across various digital and traditional marketing channels means we are able to mould each and every one of our campaigns to precisely what you need to be successful. By seizing opportunities across events, video, search optimisation and more, we can ensure your goals are being met, meaning you can concentrate on catering for the needs of your current and new team members, players and supporters. Our expertise and proven results for existing teams and organisations in the sector means we consider ourselves one of the leading sports marketing agencies in the UK.

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Our Services

Technology driven marketing communications and insight-led brand activations, combining bright innovative thinking with outstanding digital experiences to accelerate positive change.

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We give meaning to the numbers.

Our research team gathers, analyses and interprets audience insights and big data to give you the clarity you need to outperform the market.

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We use intelligence to deliver growth.

Our strategy teams work with you to define your opportunities and envision your future, building a roadmap to achieving your goals through our experience, insight and creativity.

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We’re obsessed with brand value.

We transform brands into powerful tools for engaging audiences and driving behavioural change. We uncover what makes your brand relevant, distinctive, and credible in order to turn strategy and insights into compelling brand stories.

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We’re creative innovation specialists.

We work at the intersection of creativity, content, and digital to reimagine what a brand experience looks like. We create products, services and experiences that are unique, immersive, curated and connected.

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We think the results should speak for themselves.

Our team of specialists work collaboratively to maximise the value of your activity at scale. From media relations to fully-integrated campaigns, we make sure we exceed your audience’s expectations with the quality and consistency of our delivery.

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