NHBC
A future thinking digital experience platform for the UK's leading independent new home warranty and insurance provider Digital
THE CHALLENGE
When the UK’s leading independent insurance provider for new homes, NHBC, approached MTM, it was struggling to progress its new website project.
The project was a source of frustration within the business so the NHBC team were delighted when we said that we could step in, improve the proposed solution and complete all the outstanding requirements within just four months.
Using the existing documentation as our starting point, we moved quickly. Designs had to be updated and expanded, proposed functionality was reviewed to ensure nothing had been missed, the site menu was redesigned to reflect the structural changes in the site and our own UX findings, as well as a host of other activities to ensure the client got the product they needed, and we leveraged the opportunities provided by the new CMS.
Using the existing documentation as our starting point, we moved quickly. Designs had to be updated and expanded, proposed functionality was reviewed to ensure nothing had been missed, the site menu was redesigned to reflect the structural changes in the site and our own UX findings, as well as a host of other activities to ensure the client got the product they needed, and we leveraged the opportunities provided by the new CMS.
THE CMS
The chosen CMS platform was Bloomreach Experience, which is a cloud-based solution, purpose built for enterprise-level requirements.
It combines a highly-tuned AI with new easy-to-use experience management tools, and a modern, API-first SaaS architecture to meet the needs of growing and dynamic businesses like NHBC. As a ‘headless’ solution, Bloomreach enables the delivery of engaging product and content experiences across the site, as well as the other related touchpoints that they would interact with. It provides opportunities to develop additional digital products, such as apps or intranets, using the same CMS platform to manage everything in one highly secure space.
The Solution
With the platform, site architecture and designs agreed, we built a dedicated team to manage the project, working to Agile principles to maintain a tight control of timings.
In addition to the core build, we also had a number of other requirements to meet so we established a number of concurrent work streams that would run alongside the technical site development. This included a dedicated content work stream, looking at all site content and its structure, with a content migration plan also developed to transition hundreds of pages from the old site into the brand new Bloomreach platform. Best-practice SEO was also critical for for launch, and ongoing, with monthly SEO to ensure that site visibility and impressions continue to grow
The previous NHBC website had been in place for over seven years and was not only visually dated but also suffered from poor navigation and performance – meaning users had trouble finding their desired products and services. Following our review, we proposed setting out four clear audience areas of interest, driving users to the relevant information and subsequently completing their journey via a form submission or utilising one of the other contact options.
Each area of the site has a simple structure and clear signposting to the key information Google Analytics told us was most important to NHBC’s different audience segments. A lot of time was spent ensuring the landing and interior pages were well-considered from a user experience (UX) and reflected the research that NHBC and MTM had performed.
The previous NHBC website had been in place for over seven years and was not only visually dated but also suffered from poor navigation and performance – meaning users had trouble finding their desired products and services. Following our review, we proposed setting out four clear audience areas of interest, driving users to the relevant information and subsequently completing their journey via a form submission or utilising one of the other contact options.
Each area of the site has a simple structure and clear signposting to the key information Google Analytics told us was most important to NHBC’s different audience segments. A lot of time was spent ensuring the landing and interior pages were well-considered from a user experience (UX) and reflected the research that NHBC and MTM had performed.
The next steps
And next...
With the site now live and all phase one requirements complete, we are now looking to the future and additional phases of development to add to the site’s functionality and enrich the user experience even further.
Testimonial
I wanted to say a massive thank you for all the work and time the MTM team have put into delivering the website over the last 4 months for us. I am so pleased we got you on-board. The site looks fantastic and we have received lots of positive feedback from stakeholders already – all saying how great it looks. I look forward to Phase Two!
NHBC’s senior marketing manager
Results
The new website establishes a clear roadmap for NHBC’s digital ambitions, providing a critical source of information that is reflective of its position and authority, and provides the improved functionality that NHBC needs both now and in the future.