Renowned market leader in stairlift manufacturing and distribution, Stannah Group, has launched a new homelifts brand, Uplifts and appointed The MTM Agency to deliver a programme of brand, marketing and PR support.
Uplifts represents a significant leap forward in residential lift technology and design, offering homeowners worldwide access to state-of-the-art engineering, wrapped in sleek, modern aesthetics. Its mission is to make vertical living more accessible and stylish, catering to the evolving needs of modern homeowners.
Following a competitive pitch, Hampshire based MTM secured the work to promote the brand, product range, and founder, Sam Stannah, a sixth generation member of the renowned Stannah family business. This will involve delivering the brand strategy, social media, creative, media buying, digital support, PR retainer, SEO and a paid programme.
Richard Broughton, Director at The MTM Agency said: “The launch of Uplifts is a genuine leap forward in home mobility. The Uplifts team has combined compact functionality with modern aesthetics to create a truly unique product that mitigates many of the typical cost, space, and construction challenges that have historically put vertical lifts out of most people’s reach. It’s with that in mind that we're thrilled to join the Uplifts team at the start of their journey in this exhilarating market. Stannah’s products do more than move people; they enable freedom and independence so it's a brand we're excited to champion and help play our role in its future success.”
Sam Stannah, Founder and CEO of Uplifts said of the appointment: “In choosing The MTM Agency as our agency partner, we're confident we've found a team that shares our passion for innovation and excellence. Its track record of successful product launches and deep understanding of our industry makes it the ideal choice to help us share the Uplifts story. I’m certain we’re going to work very well together.
“We're really excited to introduce Uplifts to the market. Our dedicated team has worked tirelessly to create a product that not only upholds the high standards associated with our family's engineering and manufacturing legacy but also pushes the boundaries of what's possible in homelift design.”
The MTM Agency, named as one of the Top Ten Recommended Agencies in the UK by The Drum for the last four years, rated highly in 'Creativity and Innovation', 'Strategic Thinking', 'Effectiveness', and 'Value for Money'. Its clients include INEOS, Airbus, NHBC, England Golf, Ocean Infinity, PPG, Fairline Yachts, British Gymnastics and England Hockey.
