INOVYN was formed and immediately became Europe’s largest player within the chlorine and vinyls market, with annual sales in excess of €3.5 billion
As a brand new business, the most important requirements for the site were to present INOVYN’s new identity, explain the business offer and differentiate it from its well-established parents. The site also had to work as a platform from which to sell by effectively communicating INOVYN’s varied product range and revised business practices to all stakeholders.
The new site needed to be highly accessible and fully responsive
In particular, INOVYN’s management team stressed the importance of offering visitors a highly engaging user experience, with a simple and easy to understand navigation structure that worked across all devices and browsers.
MTM developed the site using the chosen CMS, Episerver. Episerver is an enterprise-level content management system offering almost limitless potential to rapidly develop and deploy bespoke functionality, with the added benefit of a high degree of internal oversight, scheduling and versioning control. These attributes were felt to offer INOVYN the best opportunity to meet its objectives and provide the framework to expand in the future.
At every step, we felt that our project was in good hands, and the experience, knowledge, and enthusiasm of the team shows in the finished result.