Just three months into our PR programme with new client Vita Yachts, we secured an internationally recognised title - bestowing the ultimate accolade in luxury products: The Vita LION, Vita's flagship boat scoops up the Best Electric Boat category in Robb Report’s ‘Best of the Best’ 2022.
As the leading voice in global luxury, Robb Report has been running the Best of the Best awards for 34 consecutive years, shining the spotlight on the people, brands and experiences that truly excel. To stand out within the luxury industry, where craftsmanship and attention to detail is a given, winning this award is exceptional. At MTM, we understand the luxury niche.
We use our experience and the latest research to identify strategies that meet the right individuals on their terms, and on the platforms and channels they actually use. Similarly, we know that finding the right messages, language and tone that will resonate with your prospects, and their extended circle of influence, is critical to meeting your objectives, which is why we invest the time required to get under the skin of your audience and extract the insights that will make the difference.
There have been number of new electric boat launches over the last 12 months as interest in EV technology in the marine sector continues to grow. One part of our PR strategy was to implement a global media relations programme through our long term media contacts across the luxury and superyacht sector. Through a series of media briefings we introduced journalists to the product range and educated them on its capabilities and usage – all without a sea trial on board the boat.
The resulting Robb Report accolade and subsequent coverage reached 5.6 million people across online and print. Making the Vita LION stand out in a busy crowd of competitors.
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