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• Article How can complex sectors navigate modern marketing trends? Applying insights from our 2026 trends report
  Dissecting our 2026 Marketing Trends Report to explore modern marketing for complex industries.
• Article Brand differentiation in an AI age: why creativity is the only competitive advantage
  In an AI‑driven market where data and optimisation are universal, creativity is the last true competitive advantage. Discover how creative brand strategy drives commercial growth.
• Article Creative communications agency, MTM, secures social media brief for iconic “Sky presents the Isle of Wight Festival”
• Article Outcome-led paid media: Moving beyond CPA and ROAS
  CPA and ROAS measure efficiency, not impact. Discover how outcome-led paid media helps optimise towards incrementality, profit and long-term customer value.
• Article AI and autonomous vessels in maritime: Closing the trust gap
  AI navigation and autonomous ships are changing maritime travel. Discover how trust is essential for safe use and protects the industry’s reputation.