Corporate
INEOS Group

INEOS Group

New 1000 page EPiServer site for the INEOS Group brings new levels of brand consistency. Digital Development

THE BRIEF

INEOS is a global manufacturer of petrochemicals and a top ten player in North Sea exploration with turnover in excess of $60bn.

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As a result of its rapid growth, INEOS’ existing online presence no longer reflected the organisation’s size, stature or significance within its markets.

Following a competitive pitch process, MTM was chosen as the sole digital provider and charged with integrating over 1,000 pages and 16 separate INEOS businesses into a single, easy-to-navigate online hub, which would provide the platform for INEOS to establish more mutually beneficial relationships with its stakeholders.

THE SOLUTION

We’ve designed and built INEOS' corporate website for over ten years, introducing new functionality to meet their objectives.

View Site
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Episerver CMS

Utilising the Episerver enterprise, CMS, MTM designed and built the new INEOS.com site to provide a dedicated landing area, and required content for each of the organisation’s 16 separate business units.

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A platform to grow

The flexibility of the EPiServer CMS has already allowed the INEOS to integrate up to 50 manufacturing sites into the back end, in addition to the existing 16 business unit sites. This ensures a single point of edit for all elements of INEOS’ online presence and means a single administrator can edit every page in one place.

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Bespoke Features

In addition to a complete redesign, the new site incorporates a number of bespoke features including a dynamic interactive mapping solution, live action video, animation and related content to provide a richer user experience.

Testimonial

The team’s agile approach ensures they deliver what is promised and deadlines are consistently met. We always feel that the experience, knowledge and enthusiasm of the team show in the end result.

Group Marketing Manager - INEOS

Results

Key performance indicator

Our long standing relationship with INEOS (over 10 years) has meant we've been along for an amazing ride. Great client relationships start with great clients and INEOS is certainly one of those. We've seen consistent web growth year on year (YoY) for the last decade. Something we're extremely proud of.

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0000
Total website traffic increase YoY
0000
Increase in organic traffic
0000
Reduction in bounce rate