Thredd

Thredd is a leading global provider of payment processing solutions. Established in 2007 as Global Processing Services (GPS), and now rebranded as Thredd, the company has helped launch some of the most successful FinTechs and neo-banks of the payments revolution. Brands like Revolut, Starling, Monzo, Curve, Zilch and Trezor, have all leveraged Thredd’s card issuing processing platform to launch and scale their businesses.

Thredd’s evolving global presence, delivery capabilities and partnerships, deliver value across multiple markets.

MTM’s primary objective was to increase brand awareness and prepare for future growth, strategically targeting potential customers actively researching or demonstrating interest in Thredd's main competitors and its previous brand name. This targeted approach captured the attention of this highly specific audience segment and educated them about the new brand and high level of credibility it offered.

Importantly, Thredd needed an agency partner that knew precisely how to extrapolate the right audience, and in addition, discover new audiences that had not been considered before.

The ever-evolving financial landscape demands increasingly frictionless, ubiquitous, and secure payment solutions. This trend fuels innovation across various sectors, from established banks seeking to enhance their digital offerings all the way through to consumer brands venturing into financial services.

Although Thredd had long-standing credibility, expertise and solutions to serve its customers, the revitalised brand was unknown. And, in such a crowded market, a key challenge was to attract businesses to the new brand, and convert them into clients.

Our agency planning teams developed a multi-channel strategy to reach diverse audience segments within niche markets, strategically focusing not only on users engaged with Thredd's main competitors, but also on new opportunities showing an interest in Thredd's services. By testing and leveraging data-driven audience targeting, remarketing, keyword optimisation, engaging refreshed creative and a dedicated social campaign, we were able to exponentially increase Thredd’s impressions, clicks, site views and site users across previously untapped global markets. This included expanding into APAC, a previously untouched audience sector for Thredd.

Partnering with MTM empowered Thredd to establish credibility and brand awareness with businesses looking to build, launch and scale innovative card, digital wallet and embedded payment programs globally.