Superyachts and luxury goods
Reach the right audience
Exceeding the expectations of HNWIs and UHNWIs is no easy feat but through real insight and an informed approach, we are able to create engaging experiences that genuinely wow your audience.
We use our experience and the latest research to identify strategies that meet the right individuals on their terms, and on the platforms and channels they actually use. Likewise, we know that finding the messages, language and tone that will resonate with your prospects, and their extended circle of influence, is critical to meeting your objectives, which is why we invest the time required to get under the skin of your audience and extract the insights that make the difference.
Digital channels have never been more important to this sector, with PwC stating that 98% of HNWIs now access the internet daily, spending up to three hours of personal time online. This continuing shift to digital channels is a reflection of the changing demographics of this sector. For example, notable growth in millennial HNWIs and UHNWIs, highlights the need to develop strategies that resonate with each target group, and shows that a ‘one size fits all’ approach is increasingly likely to deliver lacklustre performance.